With up to 200 games per week releasing on Steam, it's more important than ever to have a plan for getting your game noticed. We're thrilled to have three PR and marketing experts sharing their strategies, experience and insights.
Director, Player Two PR
Charlene is the Director at Player Two PR, a boutique PR agency for indie game studios, where she launched indie hits like Eastshade, Gibbous, The Darkside Detective, Game Dev Tycoon mobile and more. Previously, Charlene worked at SEGA where she led PR campaigns for Total War: Three Kingdoms, Yakuza on PC and Two Point Hospital.
Follow Charlene on Twitter @CharleneLebrun
Marketing and Communications Manager, Mediatonic
Haley currently looks after the marketing and communications at Mediatonic (Hatoful Boyfriend, Fall Guys: Ultimate Knockout, Murder by Numbers) across their three studios in London, Brighton, and Madrid. Previously she worked on over 35 indie titles at a boutique games PR agency, and as a marketing manager on Sunless Skies, Sunless Sea and Fallen London at Failbetter Games.
Follow Haley on Twitter @Absintheuse
Co-Founder, Future Friends Games
Thomas is the founder of the UK-based indie games PR & marketing agency Future Friends Games.Before, Thomas worked on the promotion of over 30 games; from big titles like League of Legends to indie hits like Northgard. Future Friends games is fully focused on indie titles and Thomas recently helped to promote games like What the Golf?, Heaven's Vault, Frog Detective 2, Orwell: Ignorance is Strength, Bury me My Love, Omno, Jenny LeClue, Recompile and more.In his free time, Thomas likes drawing in MS Paint (a lot).
Follow Thomas on Twitter @olima